FAQ


How does adjusting the "net" size affect site selection?

The Data Viz page covers this in depth. Another way to think about net size is in terms of population mobility. If your target market is willing to travel 4 miles to get to your place of business then, essentially, you need to know where that size net will capture the most of your target population. The mapping tool will comb the search area casting the net for you (thousands of times) and report back the 10th to 90th percentile areas. Every business and metro area will have a different net size. We give you that flexibility.

Where does your data come from?

US Census - American Community Survey

What demographic categories does each report include?

Age, Sex, Household Income, Race, Marital Status, Education Level

Do you provide traffic counts?

No, and we pass that savings to you! Another reason is because our visualization can incorporate a population mobility factor. Traffic counts act as a crutch for a static view of the population.

Do you provide historical data?

Yes, and we're particularly proud of this feature for its simplicity and effectiveness. Please read about our moving centers of gravity on the Time Trends page.

Is this residential or workplace data?

Residential only

How long is the trial period?

Currently, there is no length of time associated with the trial period. We give you 10 free demographic reports before asking that you activate a paid subscription ($60 per user per month).

After I activate my monthly subscription, how many reports do I get?

Unlimited Reporting for monthly subscribers!

Sample demographic report?

Here!

Can you do customized site selection or demographic analysis work?

Yes, please reach out directly for more information. Here's a sample consulting report: Case Study

More questions and answers will be added soon....