We find that much of the value in population data gets lost in translation because it is seldom put into proper context and visualized naturally, on a map. Demographics are vital to understanding our ever-changing cities. A firm and clear understanding of this data can be the single most important factor to the success or failure of a business. We're in the "Site Selection" business because we can provide a business owner or real estate agent this clear translation. In our opinion, site selection as currently performed in the market is done backwards. Meaning, a site is picked for any number of reasons and then the population report is generated to give some insight to that location. This should be reversed. A business owner or agent should first understand where their possible customers are located and then find the site that minimizes the distance between their location and their customers. Contour plots and adjusting for different levels of population mobility are keys to our approach.
We break down the site selection process into its most simple form. You have a net and want to know where you capture the most of your target market population. Our data visualization will show you the most efficient locations to cast your net. We give you the ability to adjust the net size. Example: Opening a coffee shop in Dallas vs. NYC is very different even if your target market demographics are the same. You have to take into account a much wider population mobility for Dallas and therefore you need a bigger net.